FAM Brands Acquires Contemporary Sportswear Label Three Dots
The deal helps FAM Brands strengthen its portfolio.
By Rosemary Feitelberg on August 14, 2019
FAM Brands is building its stable of labels, having acquired Three Dots. Terms of the deal were not revealed Wednesday.
The Los Angeles-based apparel manufacturer has taken over Three Dots’ design and manufacturing and has hired a few key Three Dots staffers to reintroduce the women’s and men’s knitwear and woven sportswear. Founded in 1995 “to create the perfect T-shirt,” Three Dots became known for its casual sportswear and trademark ellipses. To keep things simple, the T-shirt was offered in three styles and 12 colors. That formula proved to be a winning one for the company, which broadened its offerings beyond T-shirts to include women’s tops, pants, dresses and skirts, as well as select men’s styles.
Three Dots mission is to go beyond the basics. FAM Brands is looking forward to “resuming production as soon as possible and working hard to further grow the Three Dots brand,” according to chief executive officer Frank Zarabi. “Three Dots is effortless fashion that caters to all age categories and is known for their perfect fit, fastidious construction, top quality, inspired design and great fabrics.”
Over the years, Three Dots has turned over its share of design talent, including Cynthia Vincent, who signed on as creative director in 2015 and Minnie Mortimer, who created a co-branded capsule collection in 2012. The label developed a following among Hollywood personalities and New York hipsters, selling through Bloomingdale’s, Zappos and Shopbop among other retailers in the U.S., Europe, Canada, Australia and Asia. Three Dots will resume online sales on its site in the fall and the brand will be shown at next month’s Coterie in New York. Three Dots’ new showroom is located at 1410 Broadway.
Zarabi is a proven marketer that has acquired numerous labels since starting FAM Brands in 1985. FAM’s portfolio contains labels such as Woolrich, Tehema, Zobha, Eddie Bauer, Orvis and Bally Total Fitness.
Last month, Jessica Simpson partnered with the Californian company to develop an activewear collection as part of her lifestyle brand. That is one category that FAM Brands specializes in, along with sportswear, outerwear, swimwear and sports equipment. Earlier this year, FAM Brands opened the first branded Marika shop at the Baltimore/Washington International Thurgood Marshall Airport. In addition to Marika activewear, the outpost sells such items as Under Armour apparel, Sticky Be socks and Malvados footwear. The Marika Store was opened in collaboration with Stellar, a premier travel retailer operating in 19 U.S. airports.
Read the article on WWD here.